ginga • brazilian digital soul

  • WE ARE
    GINGA

    Ginga was born in 2002, in the midst of the explosion of the Internet bubble.
    Our objective? To become the best professionals of the “digital era”.
    Creators, designers, illustrators, technologists, and strategists, all integrated, working together to create a new form of communication.

    We believe that doing creative, modern and innovative communication must be a group exercise; a combination of talent and ideas.

    Today we are around 30 people working in communication projects and multiplatform campaigns, combining creativity, technology and planning for clients in various segments.

    We create winning campaigns that bring effective results and engage the public to brands and products. We do communication with Ginga.

  • strategy
    with Ginga

    We combine planning, research and creativity to make the best of the communication channels.

    Today, the job of creating a communication plan has as its main challenge identifying the best platforms among the various options available and integrating them in an intelligent and efficient way.

    Check the menu beside to see what we can offer to integrate your brand in this new moment.

    (Planned) union makes strength.

    Research is the beginning of any work we do and also our source of inspiration and development.

    Today, information is much more accessible and dynamic.

    New technologies, behaviors and trends arise daily. Our role is to constantly follow and analyze these events to carry out an up-to-date and efficient communication for brands and products.

    Do you know all the existing means of communication?

    In the digital era, the points of contact with the audience are more complex and numerous. A short time ago, the power to inform and distribute content was concentrated in the hands of few. Today, it is widespread in the society which interacts directly in the building and dissemination of information.

    We constantly seek to maintain our clients updated about the movements and transformations of the communication market, informing about new means, platforms and technologies that in the future may become determinant for the success of a communication campaign or plan.
    Good content not only approximates, it also promotes good relationships between brands and the audience.

    We live in a time of information and content explosions. On one hand, this is wonderful. We're just one click away from data that was unknown or even inaccessible in the past. But not everything is useful information.

    We believe in the combining brands and products with top grade pertinent content, in any format, working together towards strengthening values and increasing interactivity with the audience.

    See some projects where we explored content in a relevant and meaningful way.
    Who and Where are your brand's friends?

    In the last years, we have seen the explosion of social media all over the world. This growth had an impact especially On the way in which we relate. Today, more and more people use platforms such as Orkut, Facebook and Twitter to “chat”, date or simply exchange information and experiences.

    Such channels have become strategic for planning communication for brands and products. But as in any group of friends, there are entry rules.

    See some projects where social network communication strategies were applied.
    Active management and participation for achieving the best results

    With the development and creation of multiplatform communication plans, complex systems and several technologies, good follow up of production and execution processes is essential.

    Our work involves the integration of several platforms, with different and specific characteristics. Thus, we seek to prevent and predict actions and reactions through daily management, based on constant communication among all parts involved in the execution of a project.

    We define objectives. But the biggest one of them is achieving excellence in the final product, whatever it may be.

  • communication
    with ginga

    Information is everywhere, all the time
    What about you? Where are you?

    Besides creativity and innovation, winner communication must seek integration of the several existing platforms, in a harmonic and intelligent way.

    Knowing the different channels and how to use them to communicate more creatively and efficiently is the basis of our campaigns.

    Integrating was never so important for communicating as it is now.
    We create ideas to approximate brands and people

    Today, in an era where everything has been thought out, created and executed, the challenge of creating something innovative becomes even bigger. But a good idea has the power of entertaining and charming people and moreover, can be transmitted in any format and communication channel.

    We create concepts and ideas that unite brands to their target audiences through interactivity, entertainment and a lot of creativity.
    Today's media may not be the same tomorrow.

    Traditional media channels have been undergoing changes and evolving in formats and models. The rules are also changing through movements such as the Clean City (São Paulo city law) and new technologies that accelerate the appearance of a series of novelties in the communication world.

    Internet can be considered the biggest one of them, not underestimating the ascension and explosion of indoor media, digital signage and mobile devices.

    We must dominate the means to obtain successful communication. See some cases.
    Technology combined with creativity generates amazing forms of communication.

    With the huge technological evolution it is possible to create platforms and new communication channels. The combination of creativity and technology allows us to go further, generating exclusive media which reinforce the message and the relationship between brand and audience.

    Technology combined with creativity allows us to transform ideas into reality. See some examples.
    Those who search do not always find what they're looking for.

    The amount of information currently available in the internet is impressive. Over 130 million blogs, 350 million people on Facebook and in December 2009, over 240 million published websites were accounted for. Search platforms are still the best tools to find something in such a huge universe, and consequently the most widely used in the internet all over the world.  Understanding and knowing how to use these tools is essential to increase the visibility of brands and products in the digital era.

    Our work begins by researching and understanding the digital presence of each brand to then trace a strategy with aims and objectives to be achieved. In this huge information universe, with Ginga your brand will be found and remembered.
    In the digital channels everything is known, there are no secrets.

    One of the most spectacular characteristics of the digital means is the possibility of discovering the behavior of the media channel and its participants. We can easily access real facts and their results.

    Every communication project developed at Ginga has data and information analysis as a premise for measuring results. Suggesting solutions is very good. Being able to prove success is even better.

    E aí? So, are you ready to face the facts?

  • EXPERIENCES
    WITH GINGA

    Experiences generate memories.

    More and more, communication can and must be an experience. The combination of creativity, technology and innovation helps to communicate in a more natural and interesting way, bringing brands and audiences together.

    In the past, dialogue was unilateral. Today, communication means creating an interaction channel where the audience has a broad power of choice. If dialogue is not interesting enough, it will be naturally ignored by people.

    The idea is no longer simply communicating. It’s talking.
    Knowledge of usability and capacity of creating intelligent interfaces play a fundamental role in successful digital communication.

    Digital channels and means have interactivity as their main characteristic. Creating richer and easier ways of accessing various contents is an important challenge in all of Ginga’s projects.

    Technology allows us to create platforms, but the navigation experience is the difference between the success and failure of a digital project.

    Esthetics combined with intelligent functioning and the search for the practical result mean better interactivity.
    We create elements that gain life and interact with people in surprising ways.

    The means define the form and content of information. As they become more digital and dynamic, communication channels demand their own differentiated language.

    At Ginga, we have specialists in special effects and computer graphics, thinking about how the information can be transmitted in a varied number of communication channels and platforms.

    Has your brand already smiled at someone today? See related projects.
    People are in constant movement, changing places all the time. What about your brand?

    There are over 160 million mobiles in Brazil. Today, more than telephone devices, mobiles are management, entertainment and communication tools in our day to day life. This huge universe must be considered as a new and promising communication channel to be explored by brands and products.

    The rule to respect the user’s privacy and transmit relevant and pertinent content must be reinforced for a successful communication plan for mobile channels. Hello!? See related projects.
    The functioning of applications and platforms uses technology as fuel.

    Technology with a functional purpose. Nobody sees it, but it is fundamental for the availability and maintenance of systems. We develop Content Management Systems (CMS), integration with third party systems and custom applications.

    Essential applications, modules and methodologies for the existence and good functioning of our creations.
    We do research in the constant search for innovation.

    Today, working with communication means a constant search for innovation. The technology available permits the creation and development of new channels and ways of sharing and spreading information.

    The whole Ginga team is constantly involved in research projects and development of new technologies and ideas. Together, we apply our knowledge focusing on discoveries, promoting curiosity and experience.

CONTACT

Wish to understand about communication in the digital era and learn more about the way we work?
info@agenciaginga.com.br

Interested in creating, developing or planning with Ginga?
eutenhoginga@agenciaginga.com.br

Believe we can work together?
parcerias@agenciaginga.com.br
  • +55 11 3875-4254 • info@agenciaginga.com.br • R. Dr. Paulo Vieira, 270 - Perdizes - São Paulo - SP
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PROJECT VIDEOS 2:50
PROJECT IMAGES 11
To ESPN, Futinvest is an interactive innovation perfect to present to all sports fans in our website. It's the timely media convergence in a grand moment such as the World Cup. André Quadra
ESPN Marketing Director
Futinvest is a reality game based on the 2010 World Cup, where participants could experience all the thrills of stock exchange, buying and selling stocks of the 32 teams using a fictional currency. The promo gave away various prizes to the winners, like a Smart car and two Vespas.

The main goal of the project was to position BanifInvest's home broker operation and highlight the ease of stock investments to the public.

Interaction occurred through the online platform, custom developed for this campaign, and through a mobile application, where users could perform transactions anywhere.

A partnership with ESPN Networks was established, that acted not only as a media channel for this project, but as an integrated factor to the game's operation. All of ESPN's team and content channels, like blogs, twitters, website and TV, broadcasted commentaries, updates and real information about the World Cup, bringing reality into the game.

Aside from ESPN, the project had an exclusive channel with tips and information about the stock market to the more layman public, fed by BM&F Bovespa.

Complementary media channels, like paid cable (Bloomberg, Fx, ESPN), and below the line stunts and prints in pubs and restaurants helped propagate the campaign.

Over 10 million people were reached through the campaign, in which 15 thousand were participants in the game with an average length of interaction of 30 minutes per day per user.